It’s that time of the year again. Apple, the makers of the much loved iPhone, are set to unveil the iPhone 6 on the 6th of September 2014. The date, which Apple has unsurprisingly declined to confirm, emerged after Recode picked up on a major event scheduled by the fruit company.

A July survey reported that interest in the upcoming iPhone was rather high, with sales figures expected to surpass those of its predecessor, the iPhone 5S.

iPhone 6 Concept

iPhone 6 Concept

iOS 8

Along with the new iPhone, there will also come a major update to the Cupertino company’s mobile operating system. iOS 8 is expected to bring fundamental changes to Apple devices.

The default keyboard will be customisable, something Android users have become accustomed to over the years. Couple this with the fact that the TouchID will now be accessible to 3rd-party applications and a different Apple starts emerging. The shackles are being broken, one lock at a time. Apple did however make a point of stating that these 3rd-party apps would not have access to your biometric data, as it is stored in the processor on the device and never reaches their servers.

The updated software is not restricted to the iPhone 6. iOS 8 will be available “this fall” (between September and November 2014) as a free software update for iPhone 4s, iPhone 5, iPhone 5c, iPhone 5s, iPod touch 5th generation, iPad 2, iPad with Retina display, iPad Air, iPad mini and iPad mini with Retina display.

Another iPhone 6 concept

Another iPhone 6 concept

Design

One of the factors driving interest in the iPhone 6 is the design change consumers are expecting. The brand loyalty of Apple’s customers is being tested by the likes of Samsung, Sony, HTC, and LG. Each of these manufacturers has a high end smartphone in at least two screen sizes. It’s no wonder that rumours of a larger screen on the iPhone 6 are more than just a rumour.

A screen in the region of 5.5 inches can be expected, with a smaller 4.7 inch version also a possibility. The screen could also be made of sapphire, an extremely durable surface (see video below). Durability will be essential as the phone’s design is likely to have a very thin bezel, or none at all. Previously the material was used for the TouchID home button on the iPhone 5S. The California based company recently set up a factory in Arizona which will be mass producing sapphire glass, which adds weight to the sapphire screen rumours.

RoundUp

Simply put, Tim Cook needs a winner. If Apple are going to continue holding the kind of reverence that they do currently in the minds of consumers, the device they release has to exceed all expectations. Beyond the rumours and speculation, the iPhone 6 has to find a way of innovating in an industry where everything, it seems, has already been done.